Baume & Mercier is a Swiss luxury watchmaker founded in 1830. It is a subsidiary of the Swiss luxury conglomerate Richemont. With an average selling price of between US$2,000 and US$5,000, Baume & Mercier watches are in the mid-range luxury watch market segment. In 2016, Baume & Mercier began to present more affordable offerings under US$1,000 with the launch of its “My Classima” models, a sub-collection of its Classima collection of classic dress watches.