Hublot is a Swiss watch company, founded upon the idea of fusion. In January of 1980, Carlo Crocco designed the first-ever natural rubber watch straps. He attached them to gold, porthole-shaped cases, creating an interesting juxtaposition of precious and ordinary materials. The combination earned an impressive $2 million in its first year on the market, and has been exponentially growing ever since. In 2005, the debut of the Hublot Big Bang chronograph tripled sales, and Hublot currently produces one of the world’s most expensive watches, the Hublot Big Bang $5 million. The porthole-shaped case, for which the brand was named, continues to be a mark of the Hublot watch, along with cases made of precious materials, such as gold, platinum and titanium, and straps made of high grade rubber. With this distinct combination, Hublot are some of the most recognizable watches on the market. The company currently operates as a wholly owned subsidiary of France’s LVMH.