The Parmigiani Fleurier watch brand since its beginnings in 1996 has been a watch focusing on restoring the value of Swiss watchmaking art as heritage. All Parmigiani watches are hand-crafted, taking at least four hundred hours to create. The watches are created with only precious metals and precious or semi-precious stones. In order to create exclusivity, only a few thousand pieces are produced every year. Their watch lines include the Tonda, Toric, Forma (renamed Kalpa) and the single watch, the Bugatti 370.