Piaget SA is a Swiss luxury watchmakers and jewellers, founded in 1874 by Georges Piaget in the village of La Côte-aux-Fées. The company was founded as a manufacturer of watch movements but began marketing its own line of watches in the 20th century. Piaget is a forerunner in ultra-thin movments, creating the first ultra-thin mechanical movement, the thinnest automatic movement, and the thinnest tourbillon movement in the world. Piaget also continues the tradition of miniature painting thanks to a traditional technique.