Singlehandedly resuscitating the Swiss watch market after the appearance of affordable, Asian watches, the Swatch Watch is generally made of plastic, feature bright colors, trendy designs, and oftentimes, artist pairings. Kiki Picasso, Keith Haring, Alfred Hofkunst, Sam Francies, Akira Kurosawa, Spike Lee, and Moby are amongst the artists who have Swatch watch designs to their credit. Today, Swatch is the largest and most successful watch company in the world.